Ep 73 – Google’s Unhinged Ex Era

Google reviews have officially entered their ‘it’s complicated’ era and are acting like an unhinged ex.

They’re getting better at spotting patterns that look suspicious, like review surges, copy-and-paste language, review clustering, and other repetitive behavior that can potentially trigger its filters—even when your business is completely legitimate.

But don’t try to game Google. Be boringly consistent, genuinely helpful, and actually ask your customers for reviews. Because unlike your ex, Google keeps receipts.

Hang out with Amanda and Devon while they talk through this latest episode, and how to build a solid Google review strategy.