Trades Secrets:
Contractor Marketing Podcast
In-Depth Conversations with Industry Experts, Valuable Lessons from Fellow Contractors, and Actionable Business Tips to Elevate Your Contracting Business
Hosted by Devon Hayes
& Amanda Joyce
Co-founders at Elevation Marketing
Featured Episode
Should you let AI run your marketing? Maybe? Maybe not?
This isn’t an anti-AI conversation. We promise.
This is a conversation about how AI can make your marketing smarter and more efficient, and where experience, strategy, historical data, and good old-fashioned human judgment still matter.
In our latest episode of Trades Secrets, we sit down with Dan Sundgren and Scott Freeborn of FreeGen Digital Agency to talk about a real-world AI case study that contractors need to hear.
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Recent Podcast Episodes
Click on the episodes below to listen to some of our most recent popular episodes of the Trades Secrets Podcast – Your go-to for all your home service marketing tips & tricks
Ep 76 – Before You Fire Your Marketing Agency For AI
Ep 75 – Contractor Coaching: The Good, The Bad & The Homework
On the hunt for a good business coach? Here is where you should start.
Every coach will promise you support.
Every coach will promise you revenue growth and may even attach a number to it.
Every coach will provide a framework.
It can be overwhelming, so we decided to do your homework for you. Shhh. Don’t tell your mom.
In this episode of TradesSecrets, we talk about some of the top contractor and business coaches we’ve come across and even worked alongside. Here is who we’d actually recommend if you’re serious about growing your business.
Ep 74 – The GBP Update That’s Crushing Roofing Call Volume
Google’s changed the rules. Again. Roofing contractors are scrambling because Google has decided to take away the direct call button, and it’s no longer showing in the initial Local 3-Pack for roofing searches.
Yep. This is just one more click between a homeowner and reaching your business. And while organic visibility gets a little harder, paid placements like Local Services Ads are still making it very easy to call and making the whole thing feel a lot like Google is saying that you have to pay to play.
You can’t control Google or what it changes next, but you can make sure Google, and your customers, have plenty of reasons to trust you. In this episode, we talk actionable steps you can do.