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Trades Secrets:
Contractor Marketing Podcast

In-Depth Conversations with Industry Experts, Valuable Lessons from Fellow Contractors, and Actionable Business Tips to Elevate Your Contracting Business

Amanda Joyce and Devon Hayes

Hosted by Devon Hayes
& Amanda Joyce

Co-founders at Elevation Marketing
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Featured Episode

Google reviews have officially entered their ‘it’s complicated’ era and are acting like an unhinged ex.

They’re getting better at spotting patterns that look suspicious, like review surges, copy-and-paste language, review clustering, and other repetitive behavior that can potentially trigger its filters—even when your business is completely legitimate.

But don’t try to game Google. Be boringly consistent, genuinely helpful, and actually ask your customers for reviews. Because unlike your ex, Google keeps receipts.

Hang out with Amanda and Devon while they talk through this latest episode, and how to build a solid Google review strategy.

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Trades Secrets

Recent Podcast Episodes

Click on the episodes below to listen to some of our most recent popular episodes of the Trades Secrets Podcast – Your go-to for all your home service marketing tips & tricks

Ep 73 – Google’s Unhinged Ex Era

Google reviews have officially entered their ‘it’s complicated’ era and are acting like an unhinged ex. They’re getting better at spotting patter…

Ep 71 – Why Your Leads Are Going to Your Faster Competitor

You can run great ads. You can rank on Google. You can generate steady leads. But if you’re slow to respond…you’re just funding your competitor’s…

Ep 70 – Where Do I Start With Paid Media?

If your paid ads “didn’t work,” did the ads fail… or did the strategy? In our latest episode, we tackle the question contractors ask on repeat: W…