Trades Secrets:
Episodes
Ep 74 – The GBP Update That’s Crushing Roofing Call Volume
Google’s changed the rules. Again. Roofing contractors are scrambling because Google has decided to take away the direct call button, and it’s no longer showing in the initial Local 3-Pack for roofi…
Ep 73 – Google’s Unhinged Ex Era
Google reviews have officially entered their ‘it’s complicated’ era and are acting like an unhinged ex.
They’re getting better at spotting patterns that look suspicious, like review surges, copy-…
Ep 72 – Are You Buying Results, Rankings, Software, or Just Better-Sounding SEO?
We tackle one of the most confusing challenges contractors face when evaluating marketing agencies and services: understanding what they’re actually buying.
Are you investing in results, ranking…
Ep 71 – Why Your Leads Are Going to Your Faster Competitor
You can run great ads. You can rank on Google. You can generate steady leads.
But if you’re slow to respond…you’re just funding your competitor’s growth.
In episode 71 of Trades Secrets: Contr…
Ep 70 – Where Do I Start With Paid Media?
If your paid ads “didn’t work,” did the ads fail… or did the strategy?
In our latest episode, we tackle the question contractors ask on repeat: Where the heck do I even start with paid media…
Ep 69 – Where Do I Start With Online Visibility?
Contractor marketing has a buzzword problem.
But we tackle it head-on in our latest episode, cutting through the noise and answering REAL questions about all the acronyms and fluff.
Where shou…
Ep 68 – How Stephen Spallo Scaled A Contracting Business from $2 Million to $7 Million in 2 Years
We sat down with Stephen Spallo, now the Chief Operating Officer at Stag Homes Design Build. Before stepping into that role, Stephen played a key part in growing a residential contracting company fr…
Ep 67 – 2025 In Review – What You Can Expect In 2026
This is not just a look back. It’s a look forward – through the lens of curiosity, intentionality, and growth. The hosts also outline how they’re thinking about 2026: where to double down, what to r…
Ep 66 – AI Hallucinations – What They Are and How to Fix Them
In this mind-bending episode of Trades Secrets, Amanda and Devon dive headfirst into the weird and wild world of AI hallucinations. What does it really mean when artificial intelligence “hallucinate…
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