Google reviews have officially entered their ‘it’s complicated’ era and are acting like an unhinged ex.
They’re getting better at spotting patterns that look suspicious, like review surges, copy-…
We tackle one of the most confusing challenges contractors face when evaluating marketing agencies and services: understanding what they’re actually buying.
Are you investing in results, ranking…
You can run great ads. You can rank on Google. You can generate steady leads.
But if you’re slow to respond…you’re just funding your competitor’s growth.
In episode 71 of Trades Secrets: Contr…
If your paid ads “didn’t work,” did the ads fail… or did the strategy?
In our latest episode, we tackle the question contractors ask on repeat: Where the heck do I even start with paid media…
Contractor marketing has a buzzword problem.
But we tackle it head-on in our latest episode, cutting through the noise and answering REAL questions about all the acronyms and fluff.
Where shou…
We sat down with Stephen Spallo, now the Chief Operating Officer at Stag Homes Design Build. Before stepping into that role, Stephen played a key part in growing a residential contracting company fr…
This is not just a look back. It’s a look forward – through the lens of curiosity, intentionality, and growth. The hosts also outline how they’re thinking about 2026: where to double down, what to r…
In this mind-bending episode of Trades Secrets, Amanda and Devon dive headfirst into the weird and wild world of AI hallucinations. What does it really mean when artificial intelligence “hallucinate…
Everyone feels like a fraud sometimes. But what if that feeling isn’t a weakness, but a sign that you are growing into something bigger? In this episode of Trades Secrets, Devon and Amanda dive deep…
In this episode of Trade Secrets, we’re finally in the same room and diving into three simple, seriously effective ways contractors can generate more leads in 2026. Whether you’re just getting start…
