Ep 74 – The GBP Update That’s Crushing Roofing Call Volume

Google’s changed the rules. Again. Roofing contractors are scrambling because Google has decided to take away the direct call button, and it’s no longer showing in the initial Local 3-Pack for roofing searches.

Yep. This is just one more click between a homeowner and reaching your business. And while organic visibility gets a little harder, paid placements like Local Services Ads are still making it very easy to call and making the whole thing feel a lot like Google is saying that you have to pay to play.

You can’t control Google or what it changes next, but you can make sure Google, and your customers, have plenty of reasons to trust you. In this episode, we talk actionable steps you can do.