Ep 69 – Where Do I Start With Online Visibility?

Contractor marketing has a buzzword problem.

But we tackle it head-on in our latest episode, cutting through the noise and answering REAL questions about all the acronyms and fluff.

Where should a contractor actually start to get found in search and AI-driven results?

This question is burning for lots of contractors, so let’s just start there and dig in.

🎙️ Episode Highlights

• Why visibility is bigger than ‘buying SEO’?
• Understanding how local search differs for urgent trades vs. long-cycle GCs
• What Google is actually looking for (EEAT)
• Why inconsistent business info kills trust — in both humans and algorithms

Let’s go!