In this episode of Trade Secrets, we’re finally in the same room and diving into three simple, seriously effective ways contractors can generate more leads in 2026. Whether you’re just getting start…
If you’ve ever wished quoting a roof could be as quick and painless as ordering takeout, you’re going to love this episode. We sat down with Roofle’s Matthew McDaniel and Chris Morris to talk about…
How we went from skeptics of Roofle, the popular satellite-based roofing calculator, to becoming official resellers—and to be honest, huge fans.
We break down how the tool has evolved over the la…
To the Wizard! Today, we’re pulling back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees.
Whether you’ve wondered why agencies charge 15-25%…
Decisions. Decisions. We’re looking ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency.
Choosing between productized serv…
GLSA. It doesn’t have to be where your leads go to die anymore. GLSA stands for Google Local Service Ads (LSAs).
What used to be a golden ticket for lead generation has become a minefield of miss…
Let’s cut the fluff. Let’s pull back the curtain on SEO and see the wizard. Seriously, we get asked all the time what makes SEO ‘go’?
The engine that really drives the SEO car is CONTENT…
As confusing as it sounds, ‘About Us’ pages aren’t really about ‘Us’, they’re about them [your customers].
You want to use your About Us page to talk about how you’re solving a pain point…
If you’ve ever lost sleep over your website, you’re not alone. We get it. It’s not like you get a website built and forget about it forevermore. You do need to maintain it.
It’s kind of like…
Communication isn’t a fancy app—it’s telling people what’s happening and when. That’s what builds trust.
We came super close to a Money Pit situation, so in honor of Tom Hanks & Shelley Long…
