Trades Secrets:
Episodes
Ep 67 – 2025 In Review – What You Can Expect In 2026
This is not just a look back. It’s a look forward – through the lens of curiosity, intentionality, and growth. The hosts also outline how they’re thinking about 2026: where to double down, what to r…
Ep 66 – AI Hallucinations – What They Are and How to Fix Them
In this mind-bending episode of Trades Secrets, Amanda and Devon dive headfirst into the weird and wild world of AI hallucinations. What does it really mean when artificial intelligence “hallucinate…
Ep 65 – Imposter Syndrome Is A Superpower
Everyone feels like a fraud sometimes. But what if that feeling isn’t a weakness, but a sign that you are growing into something bigger? In this episode of Trades Secrets, Devon and Amanda dive deep…
Ep 64 – 3 Ways to Generate More Leads in 2026
In this episode of Trade Secrets, we’re finally in the same room and diving into three simple, seriously effective ways contractors can generate more leads in 2026. Whether you’re just getting start…
Ep 63 – How Smart Contractors Are Selling Roofs In A Click
If you’ve ever wished quoting a roof could be as quick and painless as ordering takeout, you’re going to love this episode. We sat down with Roofle’s Matthew McDaniel and Chris Morris to talk about…
Ep 62 – Roofle-ution
How we went from skeptics of Roofle, the popular satellite-based roofing calculator, to becoming official resellers—and to be honest, huge fans.
We break down how the tool has evolved over the la…
Ep 61 – Why Paid Media Management Fees Exist
To the Wizard! Today, we’re pulling back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees.
Whether you’ve wondered why agencies charge 15-25%…
Ep 60 – Shopping For A Marketing Agency In 2026
Decisions. Decisions. We’re looking ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency.
Choosing between productized serv…
Ep 59 – Goodbye Leads: What Kills Your LSA Rankings
GLSA. It doesn’t have to be where your leads go to die anymore. GLSA stands for Google Local Service Ads (LSAs).
What used to be a golden ticket for lead generation has become a minefield of miss…
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